Uber is in talks with two new restaurants in Orlando and will be the first major ride-hailing service to open in the state, according to a source familiar with the talks.
The Orlando-based startup, which had been looking to open its first Orlando location, announced it would partner with three local restaurants in the city.
The company will offer an upscale menu at a cost of $50 per person, and will feature live music, and other special events.
Uber’s partnership with Lyft, which is already operating in the Orlando area, will allow the company to offer rides to and from the Orlando Marriott Marquis in the heart of the city, the source said.
Lyft will offer a range of UberX service, including UberXL, which can be used to get to downtown Orlando and from Orlando to downtown Tampa.
The partnership comes after Uber recently announced it had signed a new partnership with Marriott International.
It’s the latest sign that Uber is exploring new markets, as it prepares to expand internationally in 2019.
The ride-sharing service is facing an intensifying competition with ride-share platforms like Lyft and UberX, with ride sharing companies like Lyft currently dominating the market.
Uber has a long history of courting ride-hare drivers, and the company has a reputation for courting drivers in its fleet, which includes more than 60,000 drivers.